Starbucks Trials Plant Alternative Milk Brand Perfect Day

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Starbucks is currently testing an alternative milk product made by a revolutionary method called precision fermentation. The coffee giant is trying California-based Perfect Day’s fungi-based plant milk at selected locations in Seattle.

The Food tech start-up Perfect Day makes its milk from cow genes, using a swab. Then, they developed the alternative milk by using fungi and fermentation tanks to recreate the milk proteins casein and whey.

The process is considered to be “non-invasive,” many vegans stray away from consuming products made this way because it still involves using animals.

The company launched the milk over a year ago, after securing USD300 million investment, and has even moved into cell-cultured ice cream.

Working with Starbucks comes after the chain rolled out oat milk in the US following similar successful test trials.

The launch follows notable progress in the precision fermentation dairy market. For example, Imagindairy announced an enormously successful USD 13 Million investment round this week.

“The market is eager to develop new dairy analogs based on our proteins,” says CEO Eyal Afergan.

And, the company is eager for consumers to soon discover the benefits of its “real milk no cows” products across the future expansion.

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