Burger King Store Hosts ‘Plant-Based’ Takeover

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Image Credit: Burger King DE

A Burger King store in Cologne, Germany witnessed long lines gathering outside after it hosted a takeover last week from June 7-11.

In what was described as the first trial worldwide by the burger chain the store sold exclusively meat-free versions of its whopper and Chicken Royale burgers, as well as nuggets.

All the meat served was created by The Vegetarian Butcher. 

The Butcher is a Unilever brand that becomes partners with Burger King last year.

Social media pictures showed the restaurant’s exterior having a green makeover. Posters saying: ‘100 percent taste, 0 percent meat’ were displayed both outside and inside the store.

Some of the comments:

“I was there today. It was really busy, people were standing outside,” one social media user wrote on Facebook.

“The burgers were delicious and tasted like the original. Thanks also to the great staff, who kept a clear head despite this rush and did a great job.”

“Thanks to the many, many enthusiastic guests. And especially thanks to our super team from the Burger King Restaurant.

“For the past five days, you’ve been whopper and co. [You’ve] Made a lot of guests happy! Big shout out to all of you. You are simply plant-astic!”

*While all meat served during the meat-free takeover was vegan. Some items contained cheese and mayonnaise.

Commenting on the success of the pop-up, Burger king Deutschland said: “Thank you cologne!  

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