Former Football Star Chris Smalling Invests ‘In Vegan Meat Brand Heura

Former Man United star Chris Smalling has invested a six-figure sum in Spanish meat brand Heura. No specific details on the exact amount have been released.

Last month, the Heura brand announced the launch of its first- investment round to the public. Started in equity crowdfunding with CrowdCube, allowing the general public to donate different amounts from €20-€50,000.

At the time of writing these lines, the crowdfunding has exceeded its €1 Million targets threefold; with 3,050 investors raising more than €4 Million

According to City A.M, Marc Coloma Heura’s co-founder said: “Backing from a top athlete like Chris Smalling further bolsters Heura’s nutritional credentials, which are second to none. “We’re thrilled to have Chris on board and look forward to working towards a future together, one which is better for our planet and our health.”

Chris Smalling is a and this isn’t his first time investing in meat. Last year, the footballer helped start-up “THIS” raise £3.5M following the launch of a Seedrs in another crowdfunding campaign.

In a statement released on Social media, Smalling said: “I’ve been really impressed with what Andy and Pete have achieved in such a short time. They’ve created a killer brand with amazing products. [I’m] thrilled to be part of their journey.”

Share with friends:

Leave a Reply

Your email address will not be published. Required fields are marked *

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

XCellR8 Receives £100,000 from Unilever and AstraZeneca For Animal-Free Lab Testing
Realistic Vegan Fish Launched In Dutch Sushi Chain
Fava Bean Bruschetta
Catering Giant Sodexo To Make A Third Of Its Meals Vegan In The UK And Ireland
Gerber’s new baby food line is completely vegan
YOU MIGHT ALSO LIKE
Dairy-free milk can legally be called "milk" according to the FDA, But, There Is One Little Catch
Consumers may use the term “milk” interchangeably with vegan milks, and the FDA...
Vegan Wheat Pita Bread Made on the Stove
This simple recipe for puffy, pillowy pita bread is perfected with a little bit of love and...
Vegan Lentil Shepherds Pie
Ingredients: 1 cup cooked lentils 1 onion, chopped 2 garlic cloves, minced 1 tablespoon olive...
Is Almond Milk Bad for the Environment? How It Compares to Cow’s Milk?
As more people explore for plant-based alternatives that are healthier and friendlier to the...
Creamy Vegan Pasta Served With Sauteed Mushrooms and Brussels Sprouts
This basic, garlicky vegetable pasta dish is enhanced with a delicious, yet subtle smoothness...
Study Finds: Low-Carb Vegan Diet Reduces Risk of Death for Diabetics
Diabetes is a long-term condition that affects a significant number of people all over the...