Pizza Hut UK has recently launched vegan manufacturer “Beyond Meat” toppings at all its Delivery Hut locations in the UK. The pizza chain said that it is ‘responding to a direct demand from customers’ by introducing the new meat-free items.
These new toppings include Beyond Meat’s Italian Style Sausage, Pork Crumbles, and Beef Crumbles. Beyond Meat managed to craft the vegan meat so precisely that it closely mimics and tastes Pizza Hut’s animal-based versions.
The chain has fully incorporated these ingredients into three new pizzas and aside, which are now available for collection or delivery permanently.
The UK launch is part of a global strategy to be followed by all the Pizza Hut branches. Pizza Hut teamed up in partnership with Beyond Meat brand, in part, to appeal to a younger customer base.
Since the release, both companies have made joint announcements in the US, Canada, Puerto Rico, and Belgium.
As you might be able to remember, Pizza Hut UK tested out Beyond Meat products in some of its restaurants last year as explained by Amelia Riba is the Chief Brand Officer at Pizza Hut.
“Last year we were the first pizza chain to bring Beyond Meat toppings to the UK, and we’re delighted to introduce them across the country this year. We are proud to always bring delicious new innovations right to our customers, and by partnering with Beyond Meat we are offering more flexitarian and meat-free options without sacrificing any flavour. With this delicious new range on our permanent menu from today, we are responding directly to feedback from customers – the UK loves Beyond Meat pizzas!”Amelia Riba, Chief Brand Officer at Pizza Hut
Beyond Meat’s Chief Growth Officer, Deanna Jurgens, said the new options are a way for people to enjoy the flavors they love whilst doing their bit for the planet.
“We’re thrilled to partner with Pizza Hut to increase accessibility to plant-based meat options and bring delicious Beyond Meat toppings to consumers across the UK, We know meat-eaters and vegetarians alike are increasingly looking for more plant-based options, and we want to enable them to continue to Eat What They Love, like delicious pizzas, without compromising on taste, a balanced lifestyle or the environment.”Deanna Jurgens, Beyond Meat’s Chief Growth Officer