Meat production in Germany has been declining in the last year while demand for plant-based alternatives continues to go higher.
According to the country’s Federal Statistics Office said the total value of meat products in Germany was valued at $46.8 billion last year. This is a four percent decrease from the last census in 2019.
On the other side, plant-based meat alternatives increased by 39 percent in 2020, compared to the previous year. The revenue of meat substitutes increased from €272.8 million to a top high of €374.9 million.
And if that was not enough, meat replacement production soared from 60,400 tons to nearly 84,000 tons in 2020.
A recent poll found the number of vegans in Germany has doubled in the last 4 years. The research was funded by Veganz, a German vegan supermarket, and food producer, by surveying around 2,600 consumers.
It researched the eating habits in seven European countries, Germany, Austria, Switzerland, Belgium, France, Portugal, and Denmark.
“Living vegan or vegetarian is no longer a niche phenomenon and is now more than just socially accepted. The vegan trend is strongest in Germany. Extrapolated for the current population of 83.1 million people (as of June 2020), our study results show that 2.6 million people – around 3.2% of the population – are vegan and about 3.6 million (4.4%) vegetarians. This means – if you take the Skopos Study from 2016 for comparison – that within just 4 years, the number of vegans has exactly doubled from 1.3 million (2016) to 2.6 million.”Veganz, vegan supermarket