Next January 2022, German brand Ritter Sport will launch a new vegan milk chocolate bar in its home country. The new Vegan “Pur Ohne Muh” which translates to “Vegan Pure Without Moo” chocolate bar is crafted with simple plant-based ingredients that deliver a milky chocolate experience without the use of any dairy products. The cocoa used in the bar comes from the Cacao-Nica program, an initiative that Ritter Sport has been working on to promote sustainable cocoa practices in Nicaragua for the last 30 years.
The new vegan bar is aimed at chocolate fans who are looking for products with exclusively vegan ingredients and for whom sustainability is an important aspect when choosing their food.
Ritter Sport said that the chocolate is made with cocoa mass with high-quality almond flour (to replace the milk), cocoa butter, and sugar. The new Vegan Bar is also suitable for people with lactose intolerance. It was developed to serve the continuos growing vegan German population, which is estimated to be around 1.2 million people according to a 2020 pol.
The new Vegan Pure Without Moo will be priced at USD 2.3 (€1.99) for a 100-gram bar.
Ritter Sport's vegan chocolate bars
The launch of Vegan Pur Without Moo follows Ritter Sport's pioneering entry into the vegan milk chocolate industry back in 2017 when they launch its first vegan-certified bars in two flavors: Dark Whole Hazelnuts Amaranth and Dark Almond quinoa. Both of these flavors used hazelnut cream to replace dairy and the line was recently updated with a Sesame flavor which, like Vegan Pur Without Moo, is made with almond flour.
Candy giants get into vegan milk chocolate
In recent years, many brands are offering vegan milk chocolate. In 2019, Mars debuted its first vegan milk chocolate Galaxy line in the United Kingdom. The bars are made with hazelnut paste and rice syrup instead of dairy milk and come in Smooth Orange, Caramel & Sea Salt, and Caramelized Hazelnut flavors.
This year, Nestlé launched a vegan version of its iconic KitKat bar made with rice milk in the UK, Poland, Estonia, Latvia, Lithuania, Australia, and Brazil.
Another Chocolate giant, Cadbury, got into the vegan business with the launch of its first vegan milk chocolate line made with almond paste instead of dairy. The Cadbury Plant Bars come in two flavors: Smooth Chocolate and Salted Caramel.
Swiss chocolatier lindt & Sprungli will launch in the next weeks Lindt Classic Recipe vegan milk chocolate bars made with oat milk. The bars will be available in two varieties: Smooth and Hazelnut. Lindt replaced the milk with gluten-free oat milk and almond paste.