International house of fashion dolce & gabbana has recently shared its commitment to go fur and angora free, complying with the guidance of the international animal protection organization, In Defense of Animals (IDA).
IDA has been campaigning to end the fur trade since the '80s. They celebrated the Dolce & Gabbana announcement after about 10,000 people signed a petition urging the company to go fur-free.
D&G is the second major Italian luxury brand to take this commitment after Moncler promised to phase out fur by 2025.
According to IDA, the fashion industry kills 100 million animals per year for their fur, including two million dogs and cats.
The more extended list includes mink, foxes, raccoons, and rabbits among many other species often confined inside filthy, cramped cages for extended periods.
Dolce & Gabbana is one of many fashion houses adopting a fur ban. This comes by consumer demand as compassionately made fashion continues to mount.
Last year many celebrities led by designer, Stella McCartney, supported a Humane Society International petition to end the global fur trade.
Mega retailers such as Bloomingdale's, Macy's, Nordstrom, Saks Fifth Avenue, Bergdorf, H&M, and many more, joined the movement and no longer sell fur. Luxury designers like Gucci, Yves Saint Laurent, Balenciaga, and Moncler just to name a few already committed to a more ethical way of manufacturing clothing and apparel by removing fur.
In Defense of Animals is urging other designers to follow Dolce & Gabbana's steps.