veganuary 2022 has become the biggest ever been and we can confirm it today since, with just less than two weeks to go, sign-ups have surpassed last year's sign-ups.
In 2021 the number of participants pledging to go vegan for at least the month of January reached 580,000. But as of 9am on Tuesday, January 18, numbers climbed to 605,000.
The organizers credit this growth thanks to the participation of prominent celebrities as the key driver. Celebrities such as Joanna Lumley, Deborah Meaden, Venus Williams, Dr. Jane Goodall, were among the big names encouraging people to try out the lifestyle.
These numbers are set to climb even higher as the sign-up trend keeps growing.
Meaden, a businesswoman known for her appearance on Dragon's Den, joined as an ambassador this year after taking part back in 2020.
Why is Veganuary so successful this year?
From last month hundreds of new vegan products and menu offerings were released in stores and restaurants across the world. From the likes of Impossible Foods and Costa to Linda McCartney and Morrisons, it made the movement more accessible for those new to it.
Also, businesses took part in the Veganuary Workplace Challenge by involving their employees to try veganism this month by eating more meatless meals when at work.