Unilever Launches Hourglass Vegan Red Lipstick

Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Share on telegram
Share on reddit
Share on whatsapp
Share on email

Hourglass Cosmetics recently launched Confession Refillable Lipstick Red 0, which is a red lipstick shade made with carmine. The brand worked with Unilever for the last three years to develop a vegan alternative to carmine—an ingredient used in cosmetics and foods for its red coloring. 

Carmine is made from cochineal beetles. It requires crushing the upper bodies of 70,000 of these bugs to make one pound of carmine. Hourglass’s new bug-free shade retails at $40 and comes in a limited-edition case with ornaments as a cochineal beetle to tribute the unnecessary slaughtering of this beetle in the name of beauty. 

You need up to 1,000 crushed beetles to make one tube of lipstick, a fact that Hourglass founder and CEO Carisa Janes disliked very much.

“Learning about the carmine extraction process really struck a chord in me. These insects are bred, dried, crushed, and boiled—all to make the red pigment used in a typical tube of lipstick,”

“I knew there had to be a better way, one that doesn’t treat living beings as expendable. I knew it was going to be challenging given that carmine has been used for centuries in everything from beauty products to paint to food, but it was an important step for us in our journey to becoming fully vegan.”

Hourglass founder and CEO Carisa Janes

In 2017, Hourglass committed to becoming a fully vegan and cruelty-free brand. They called upon ingredient innovators to help it find suitable replacements for the beeswax, lanolin (a wax secreted from animals used for wool), and carmine.

In addition to Red 0, the brand currently offers a variety of products, including lipsticks, eye shadows, cleansers, and makeup brushes. 

Hourglass Cosmetics works in partnership with the Nonhuman Rights Project to donate a portion of its profits to help the animal-rights organization fight for legal protections for nonhuman animals.

https://www.instagram.com/p/CMhx7qMDowP/

Share with friends:

Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Share on telegram
Share on reddit
Share on whatsapp
Share on email

Leave a Reply

Your email address will not be published. Required fields are marked *

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Jeremy Clarkson Considers Vegans ‘Lunatics’ While He's Promoting His Farming Show
Real Madrid Partners Plant-Based Brand To Reduce Meat Consumption And Promote ‘Sustainable Eating Habits’
Catering Giant Sodexo To Make A Third Of Its Meals Vegan In The UK And Ireland
Vegan Brand Makes ‘World’s Most Innovative Companies List
Luxury Brand Hermès To Launch New Leather Substitute Handbag
YOU MIGHT ALSO LIKE
Subway To Release Vegan Chicken Sub For Veganuary
International sandwich chain Subway will be adding a new vegan chicken product to its menu...
Simple Vegetable Soup Filled With Vitamins
One of the most successful and essential soups. It contains most of the best vegetables needed...
Beyond’s Meatless Chicken Arrives at KFC
For the last couple of weeks, the world of vegan food news is getting exciting from the previous...
GOT Star Maisie Williams Launched Apple Leather Handbags
English actress Maisie Williams recently joined forces with high-end fashion brand Coperni...
Fish From The Desert?. Israeli Start-Up To Launch World’s First’ Vegan Salmon Fillet
The once small niche vegan and vegetarian food scene are now filled with options. Today, consumers...
Germany’s Commitments For 2022: Animal Welfare Labels On Meat And Plant-Based Push
This 2022 is the new German government’s first in power, and with its arrival a lot of animal...