UGG is launching a plant-based shoe range made from renewable sugarcane, it consists of three iconic footwear styles featuring carbon-neutral materials. Prices will start from $120.
The Fluff sugar Platform and Fluff Sugar Sandal shoes will be made from TENCEL Lyocell that is responsibly harvested trees. The soles are made out of sugarcane: a rainwater-dependent resource that removes CO2 from the atmosphere and doesn't require irrigation.
The new line of Chukka boots is also lined with TENCEL Lyocell. Moreover, the soles are made of LACTAE HEVEA: latex harvested from the Hevea rubber tree.
The upper part is also woven from an environmentally-preferred blend of 55 percent cotton and 45 percent hemp.
“We're committed to doing our part to combat climate change.
“Our design team took inspiration from our iconic styles and created new silhouettes with carbon-neutral, plant-based materials.”
O'Donnell then concluded: “The resulting Plant Power Collection tells a story about what is possible and it's an exciting step in on our journey towards a more sustainable future.”Andrea O'Donnell is the president of UGG and Koolaburra
UGG is committed to making its products better for both consumers and the planet using innovative materials.
The brand announced targets to increase its use of recycled, repurposed, regenerated (plant-based), renewable (bio-based), and certified fibers by 35 percent by 2027.
Despite being labeled as a plant-based range, it has not been confirmed whether the shoes are vegan-friendly.