A recently released report revealed that almost a quarter of global consumers are cutting down on their daily meat intake.
Sixty-seven percent of them believe their choices and actions can make a positive difference in the world.
The research was released by Euromonitor and requested by the Voice of the Consumer: Health and Nutrition Survey 2021. The company claims to be the ‘world’s leading provider of business intelligence.
In this report, twenty-three percent of the surveyed consumers reported that the main reason for reducing meat intake is that they want to have a healthier lifestyle.
Among the people across the globe who believed their actions can impact the world, the Japanese consumers were ranked in the lowest position with only 25 percent of them agreeing.
Though the attitude in sustainability in Japan is ‘low’, the report says younger generations will help boost it. This is because they are ‘more aware of global and environmental issues.
Senior analyst Nozomi Hariya said: “The COVID-19 pandemic made consumers more aware of the impact their individual actions have on society.
“An example of this are flexitarians, who reduce their consumption of animal products, and driving the growth of plant-based alternatives.”
Moreover, affordability is ‘critical’ in drawing more consumers, Hariya added.