On a gimmick campaign for valentine’s day, vegan meat brand THIS gained more traction than the company expected.
A recent research found that people in the UK consider bacon as one of the “sexiest smells.” This, the vegan start-up cross-referenced data collected from 1,000 people around the UK and one in three (32 percent) of them said the smell of sizzling bacon is sexy.
This motivated “THIS” to create an all-vegan bacon perfume, called THIS Eau Du. The fragrance features smokey, woody, and a few savory scents, guaranteed to seduce even the most carnivorous people, as a press release for the company said.
“We’ve had quite a few lewd and inappropriate proposals from customers who’ve tried our Isn’t Bacon; so it makes sense to us that users of our Eau Du Isn’t Bacon could instantly become more attractive.”Andy Shovel, the co-founder of THIS
THIS is a startup that produces plant-based meat alternatives like bacon, chicken, and lamb.
The company only produced 120 bottles of the fragrance, but it wasn’t enough to meet demand. THIS stated in a press release that the product sold out in less than 20 minutes and that they received more than 25,000 requests for the perfume.
The company hasn’t released a statement yet if they are going to produce more bottles.