With the launch of its new Vegan Is Believin’ taste, Gal Gadot’s GOODLES brand is expanding into the world of dairy-free macaroni & cheese.
On June 28th, the macaroni and cheese brand GOODLES will release its first vegan version of macaroni and cheese. The first product of its kind to be offered by the GOODLES brand, the newly developed dairy-free version of mac & cheese has been given the catchy moniker “Vegan Is Believin.” Actress Gal Gadot, known for her leading role in the upcoming film Wonder Woman 1984, along with former Annie’s President Deb Luster, CEO Jen Zeszut (former CEO at baby food brand Cerebelly), Paul Earle (brand entrepreneur and professor at Northwestern), and Molly Michet, an R&D leader and food scientist formerly of Dreyers, CLIF Bar, and Plum Organics, founded GOODLES last year.
The goal of the company is to shake up the market for boxed macaroni and cheese by introducing a more nutritious product to the category. The brand’s exclusive pasta formulation includes 21 nutrients derived from plant-based ingredients such as kale, mushrooms, and chickpeas, and it is intended to achieve this goal.
GOODLES made its foray into the dairy-free market with the introduction of Vegan Is Believin’, which features spiral noodles topped with a vegan white cheddar sauce. This was the company’s first foray into the vegan market, as it had initially launched with four products that did not contain animal products. In addition, the company made a concerted effort to ensure that its first vegan mac and cheese had an impressive nutritional profile when developing the dish.
According to Ilana Mulhstein, M.S., R.D.N., GOODLES’ Nutritional Advisor, “Vegan Is Believin’ Mac and Cheese have the same 21 micronutrients as GOODLES dairy-based flavors, and it still packs a punch of protein,” with 13 grams of plant-based protein per one cup prepared serving—the same as two hard-boiled eggs. “Vegan Is Believin’ Mac and Cheese has the same 21 micronutrients as GOODLES dairy “To put this in perspective, one cup of GOODLES’ dairy-packed Cheddy Mac contains 15 grams of protein. A massive 7 grams of fiber are packed into each serving of the vegan variety, making it even better for your gut and your heart.
GOODLES gets into vegan mac and cheese
After one thousand failed attempts, the team at GOODLES was finally successful in developing a pasta that was rich with nutrients and could serve as the foundation for its macaroni and cheese. According to Mitchet, although it was a lot of labor, it was an undertaking that was well worth it to redesign pasta in this way.
“Because I love pasta so much, and I wanted to create something the market has never seen before,” Mitchet said. “I wanted to make a pasta that…” “It had to look, feel, and taste like conventional wheat pasta, but it would give back additional nutrients and satiety using clean ingredients,” the author of the recipe explained. I understood that the power of this team could truly make it happen because GOODLES was created by people who were already working in the food sector and were imaginative, active, and sophisticated.
Cheddy Mac, Mover & Shaker, Shella Good, and Twist My Parm are the four dairy-based flavors that GOODLES introduced to the market when they first launched. The introduction of Vegan Is Believin’ marks the company’s entry into the lucrative dairy-free market, bringing with it an alternative that is more compassionate toward animals and the environment.
Mitchet remarked that while everyone in this establishment has a deep affection for cheese, they also keep the environment and their own health in mind. Even though not all of us are strict vegans, as a firm situated in California we absolutely appreciate farmer’s markets, fresh vegetables, and dishes made from plants. We really wanted to come up with a scrumptious and nutritious new variant of GOODLES that provides the same sense of fulfillment and coziness as traditional macaroni and cheese made with dairy products.
GOODLES items are currently sold on the official website of the company as well as in-store at Target. In the following weeks, the brand will also begin selling its wares at new stores.
The dairy-free macaroni and cheese from Kraft
GOODLES was established to bring about a paradigm shift in a market segment that was previously controlled by Kraft Heinz, which had debuted their now-iconic blue box mac & cheese in 1937. Before the release of Vegan Is Believin’, dairy-free innovations in the boxed mac and cheese industry were introduced by brands such as Annie’s and Daiya Foods. Additionally, Kraft is aiming to refresh its product lineup and is considering introducing vegan options.
With the introduction of Kraft Vegan Mac & Cheese in Australia the previous year, the food manufacturer Kraft made its debut in the dairy-free sector. The company’s first vegan macaroni and cheese was produced as a “modern” twist on the traditional boxed meal. It is both gluten-free and vegan-certified, with pasta made from rice flour and a dairy-free sauce. The dish was conceived as a “contemporary” take on the traditional boxed meal. The new product is packaged in the recognizable blue box, but it emphasizes veganism throughout, and it is available for purchase. Even the cooking directions themselves were updated by Kraft to recommend using soy milk rather than the more typical cow’s milk.
Although Kraft has not yet introduced this innovation to countries other than Australia, the company is now working on developing novel items in the United States as well. In January of this year, Kraft announced the formation of a new joint venture called The Kraft Not Company in partnership with the Chilean startup TheNotCompany (NotCo). As part of this collaboration, the world’s largest retailer of consumer goods will launch brand-new items that are created with the assistance of the technology developed by NotCo. This technology is a platform that employs the use of artificial intelligence to recreate vegan versions of products derived from animals.
