The Body Shop Going 100% Vegan By 2023

The Body Shop will be fully by 2023. Founded in 1976 by British businesswoman and environmental activist Dame Anita Roddick.

The retailer has been working for the last year with The Vegan Society to remove all remaining animal ingredients from its formulations. At this moment, 60 percent of The Body Shop's offerings are labeled as “vegan,” including its iconic perfume White Musk—which does not include the deer gland secretions sometimes found in non-vegan musk scents.

“Our decision to go 100-percent vegan is a natural next step for The Body Shop, Thanks to our founder Anita Roddick, we were the first beauty company to fight against animal testing in cosmetics, and the first major global beauty brand to use cruelty-free musk in our fragrances.” 

Lionel Thoreau, Global Brand Director at The Body Shop

The Body Shop has been working for the last two decades with Cruelty-Free International to advocate for the end of animal testing. However, from 2006 to 2017, the brand was owned by L'Oreal, who conduct tests of cosmetics on animals. Now owned by ethical Brazilian brand Natura &Co, The Body Shop is reconnecting with its activist roots by going vegan and committing to sustainability initiatives such as installing refill stations and expanding recycling programs to additional stores.

The Body Shop's largest competitor is vegetarian brand LUSH Cosmetics, which is known for its colorful bath bombs, calming lotions, and sustainability minded practices. While LUSH has always been cruelty-free, the brand still uses animal ingredients such as honey in some of its formulations. In recent years, LUSH has released fully vegan lines. 

The Body Shop and LUSH were between the first companies advocating for the end of animal testing for decades before others are starting to join in. 

As global campaigns such as Humane Society International's #BeCrueltyFree (aiming to end animal testing by 2023) have gained momentum, brands that previously tested on animals have chosen to stop to appeal to customers looking for cruelty-free options. 

Share with friends:

Leave a Reply

Your email address will not be published. Required fields are marked *

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The reCAPTCHA verification period has expired. Please reload the page.

Tempeh Burrito with BBQ Sauce
You Can Now Pay With Bitcoin For Your Veggies
Can You Trust Fake Meat? Here's Why Vegan Food Isn't "Just Another Fad"
New Vegan Leather Sneaker Made From Recycled Bubble Wrap
Delicious Cinnamon and Pecan Granola
YOU MIGHT ALSO LIKE
What is a Raw Vegan Diet, What Should One Expect?
Are you contemplating adopting a raw vegan lifestyle? Learn the ins and outs of the trend and...
Pea Protein What Actually Is It?
Cattle have been a staple of the human diet for quite some time, as evidenced by prehistoric...
Following a Vegan Diet Is More Beneficial to the Environment Than Following a Mediterranean Diet
A recent study indicated that a vegan diet is healthier for the environment than a Mediterranean...
Taking out the Cow from the equation by making Vegan Meat Directly From Grass Proteins
Schouten Europe and Grassa have teamed together to research the viability of producing plant-based...
The 5 Healthiest Cooking Oils for Vegan Diets
Are you looking for a way to elevate your vegan meals? Look no further than cooking with oil!...
Spicy Vegan Soba Noodles With Miso Broth
This vegetable- and noodle-filled bowl is easily customizable to any produce you have on hand. Ingredients: 1...