According to research, customers pay 200 % more for plant-based products in comparison to their animal counterparts.
The study was made in the UK and commissioned by the sports insurance brand, Insure4Sport. The results arrived at a conclusion that four in five plant-based products cost more than the meat options.
The analysis looked at seven supermarkets, including Waitrose and Marks & Spencer’s.
For example, M&S’s Plant Kitchen No Pork Sausage Rolls sell for £2.25. Yet, the pork version costs 80p, making the plant-based product £1.45 more expensive. And this while both products have the same weight.
Furthermore, the prices of milk at Waitrose were compared. Semi-skimmed cow’s milk costs customers 89p whilst the supermarket’s own brand of oat milk is priced at £1.55. Waitrose’s Vegan Chilli costs £3.75 whilst the meat version is both cheaper and a bigger portion.
If you buy Vegan at least twice a week it would cost an additional £35 a year.
. Waitrose added that it hopes prices decrease in line with growing demand.