Saint Laurent Dropped Fur. But There Are Remaining Hold-out Brands.


This week, the Kering Group announced that it will no longer sell on any of its subsidiaries, meaning Saint Laurent (formerly Yves Saint Laurent) and Brioni will adopt fur-free policies. Other Kering’s brands include Gucci, Alexander McQueen, Balenciaga, and Bottega Veneta have previously adopted their own fur-free policies.

“Kering is synonymous with luxury fashion, and with this announcement, it marks a new era for what is considered luxury to now include what is socially responsible, ethical, and innovative.”

-PJ Smith, HSUS Director of Fashion Policy

Kitty Block, the president and CEO of the Humane Society US and Humane Society International (HSI), welcomed the change, which is a significant blow to the already troubled industry. “

As markets worldwide are closing their doors to products and opting for substitute products, it does make sense for a power fashion house like Kering to make this change, Block said in a statement. “We couldn’t be more proud of our long-standing relationship with Kering and its brands and look forward to continuing our work with them to pave the way for a kinder fashion world.”

Kering is joining a growing number of fashion brands and retailers announcing their abandonment of fur, with Neiman Marcus, Saks Fifth Avenue, Mytheresa, Canada Goose, Valentino, Oscar de la Renta, Tory Burch, Holt Renfrew, Mackage, Moose Knuckles, Alexander McQueen, and Balenciaga all ao them going -free just this year. Kering group is also exploring innovative materials through a partnership with Bolt Threads, maker of mushroom-derived Mylo. 

Legislation is also changing on the side of the stoppage of using fur, many regions banning the use of animal material in recent years. In 2019, California became the first state to pass a ban on the manufacture and sale of new fur. The law will go effective on January 1, 2023. Outside of the US, Israel became the first country to ban and in the UK, fur farming has been illegal since 2003, the country is considering a fur import and sales ban in the coming months. 

Despite falling out of favor worldwide, we still have some major brands that remain using fur. LVMH (Moët Hennessy Louis Vuitton) group which operates Fendi, Christian Dior, Givenchy, Kenzo, Marc Jacobs, Emilio Pucci, Celine, Loro Piana, Patou, Berluti, and Loewe. Outside of the LVMH group, remaining major brands without fur-free policies include Dolce & Gabbana, Max Mara, Moncler, and Chloé. 


PJ Smith, director of fashion policy for HSUS, hopes that Kering’s decision to go -free pushes these last-remaining brands to follow suit, which would practically take fur out of luxury fashion for good. 

Share with friends:

Leave a Reply

Your email address will not be published.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Tasty vegan Pate
Harrods, Volkswagen, Among The Businesses Partaking In Veganuary
Plant-based meat may be a better solution to address climate change than electric cars
Israeli Startup making 3D-Printed Vegan Steak Secures $135 Million In Funds
Asparagus and Leek Quiche
Here Are Five Ways You Can Help the Declining Bee Population
Bees and humans have a long-standing relationship, and today they require our help more than...
Plant vs. animal protein: which is best?
Is plant-based protein comparable to animal protein? We requested the assistance of registered...
Vegan Baked Beans
Servings: 4 Ingredients: 2-4 teaspoons oil – or water for sauteeing ½ green bell pepper...
Tartlets with caramelized onions and sun-dried tomatoes
Try these delicious tartlets with your sandwiches and scones for your next homemade afternoon...
Vegan Garlic Bread Dipped in Jalapeno Cheddar and Creamy Garlic Sauces
Garlic bread dipped in garlic cream and jalapeno cheddar dips will satisfy all your cheesy...
Vegan black bean sauce
This flexible, handmade sauce gives fried rice, noodles, and stir-fried vegetables a rich umami...