Real Madrid Partners Plant-Based Brand To Reduce Meat Consumption And Promote ‘Sustainable Eating Habits’

Image Credit: Антон Зайцев, CC BY-SA 3.0 GFDL, via Wikimedia Commons

Real Madrid is partnering with a plant-based brand to reduce player’s meat consumption and promote healthier eating habits.

The Spanish football club has teamed up with The Meatless Farm Company in a joint venture and in that way is aware of the importance of reducing meat consumption to minimize the environmental impact of food in the CO2 mark.

Real Madrid nutritionists and Meatless Farm will demonstrate how plant-based foods can work in a ‘balanced diet’ and players will be encouraged to share their experience on a vegan diet.

Meatless Farm embraces both sustainability and nutrition, two fundamental components of Real Madrid and our business strategy.

Emilio Butragueño is Real Madrid’s Director of Insitutuional Relations. He said: “Meatless Farm embraces both sustainability and nutrition, two fundamental components of Real Madrid and our business strategy.

“We as a global team have an important role to play in engaging with society to make real changes that will help create a more sustainable world and improve personal health and performance.”

Morten Toft Bech is the Founder of Meatless Farm. He added: “If we want to tackle the current climate crisis and the role food plays in it, we need to keep moving forward.

“Real Madrid is the perfect partner to help achieve this goal. It’s one of the leading clubs in terms of its commitment to sustainability.

“The club has the values, ambition, experience, reach and influence to help create a global movement for change.”

Other Football clubs

Last year, meat-free manufacturer Quorn became Liverpool FC’s official sustainable partner.

The company worked with the club on its Reds Go Green initiative which has already improved the club’s environmental impact through reducing single-use plastic and waste.

Quorn’s vegetarian and vegan products are now offered for supporters on match days and the company is ‘working with the club’s nutrition team to extend food options for the playing staff.

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