The popularity of the annual challenge has grown enormously, and Veganuary succeeded to convince over half a million people to go vegan during the 2021 campaign. The participation has been doubling every year, and food businesses now capitalize a big chunk of revenue every January as the perfect moment to bring out new vegan products.
Next Veganuary 2022 is approaching, and UK startup Ready Burger is set to make some noise by taking on the fast-food giants and launching its world-first product, a classic plant-based burger for only 99p.
Since the first Veganuary back in 2014, the plant-based fast food scene changed due to soaring and continuously increasing consumer demand.
The year 2021 was also a breakthrough year for mainstream vegan burger alternatives, with new numerous options from the most prominent players in the market. In April, burger king launched its plant-based Whopper, and McDonald's brought out the McPlant in September.
However since these burgers are priced at £4.79 and £3.49 respectively, there is plenty of room remains for a new burger maker to deliver a lower-priced option to encourage even more consumers to try vegan. Ready Burger is picking up this challenge and is launching the world's first 99p plant burger during Veganuary 2022.
Ready Burger is the brainchild of Adam Clark and Max Miller, who set out to bring an inexpensive plant-based fast-food option to the UK consumer market. Clark and Miller launched the first Ready Burger in London's Crouch End back in May 2021.
Conceived to bring plant-based fast food to everyone, the entire Ready Burger menu offers low everyday prices, something to which the founders remain entirely committed.
Max Miller, CEO and Co-founder, says, “we'll never compromise on flavor, convenience or price. Instead, we've worked hard to deliver a menu of flavor-filled classics that people can't tell apart from meat-based counterparts.”
“Price has been the biggest barrier to plant-based eating until now. We wanted to offer the world's first 99p plant burger in Veganuary 2022 to make it even more accessible for everyone to try a vegan diet.”
Planning to drive prices down further with the 99p Ready Burger, the founders are looking forward to supporting what Veganuary expects to be their biggest campaign to date.
Ready Burger launched its signature £1.99 Ready Burger back in April 2021, setting the bar for the world's cheapest plant-based burger. Pitched as a timeless classic, the burger features a grilled patty with white onion, pickles, American mustard, and Heinz ketchup in a freshly toasted bun.
From January 2022, the now-99p burger will sit alongside an expansive vegan menu which includes the Big Ready, chicken Challenger, Bacon Cheeseburger, Crispy Filets, and a range of fries, drinks, sides, and homemade sauces.
Ready Burger uses high-quality plant proteins in its unique versions of the world's favorite fast food. In addition, the team strives to make all of their products to the highest standards with a focus on sustainability.
Miller and Clark are obsessed with ensuring their burgers live up to the expectations of their customers. While both co-founders live primarily plant-based lifestyles, they do taste-test the burgers of their rivals to tailor their products and ensure everything matches as closely as possible what meat-eaters, in particular, have come to expect.
Ready Burger is in the early stages of planning a franchise strategy, enabling operators to run their own business under the brand, and new menu items are under development.