Ready Burger To Launch World’s First 99p Vegan Burger In January

Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Share on telegram
Share on reddit
Share on whatsapp
Share on email
Ready-Burger-To-Launch-World’s-First-99p-Vegan-Burger-In-January
Image Source: Ready Burger

For the past seven years, the Veganuary campaign has been extremely successful in encouraging thousands of people worldwide to follow a lifestyle throughout January. 

The popularity of the annual challenge has grown enormously, and Veganuary succeeded to convince over half a million people to go during the 2021 campaign. The participation has been doubling every year, and food businesses now capitalize a big chunk of revenue every January as the perfect moment to bring out new vegan products.

Next Veganuary 2022 is approaching, and UK startup Ready Burger is set to make some noise by taking on the fast-food giants and launching its world-first product, a classic burger for only 99p.

Since the first Veganuary back in 2014, the fast food scene changed due to soaring and continuously increasing consumer demand. 

The year 2021 was also a breakthrough year for mainstream burger alternatives, with new numerous options from the most prominent players in the market. In April, Burger King launched its Whopper, and McDonald’s brought out the McPlant in September. 

However since these burgers are priced at £4.79 and £3.49 respectively, there is plenty of room remains for a new burger maker to deliver a lower-priced option to encourage even more consumers to try vegan. Ready Burger is picking up this challenge and is launching the world’s first 99p plant burger during Veganuary 2022.

Ready Burger is the brainchild of Adam Clark and Max Miller, who set out to bring an inexpensive fast-food option to the UK consumer market. Clark and Miller launched the first Ready Burger in London’s Crouch End back in May 2021. 

Ready-Burger-To-Launch-World’s-First-99p-Vegan-Burger-In-January
Image Source: Ready Burger

Conceived to bring fast food to everyone, the entire Ready Burger menu offers low everyday prices, something to which the founders remain entirely committed.

Max Miller, CEO and Co-founder, says, “we’ll never compromise on flavor, convenience or price. Instead, we’ve worked hard to deliver a menu of flavor-filled classics that people can’t tell apart from meat-based counterparts.”

“Price has been the biggest barrier to plant-based eating until now. We wanted to offer the world’s first 99p plant burger in Veganuary 2022 to make it even more accessible for everyone to try a diet.”

Planning to drive prices down further with the 99p Ready Burger, the founders are looking forward to supporting what Veganuary expects to be their biggest campaign to date.

Ready Burger launched its signature £1.99 Ready Burger back in April 2021, setting the bar for the world’s cheapest plant-based burger. Pitched as a timeless classic, the burger features a grilled patty with white onion, pickles, American mustard, and Heinz ketchup in a freshly toasted bun.

From January 2022, the now-99p burger will sit alongside an expansive menu which includes the Big Ready, Chicken Challenger, Bacon Cheeseburger, Crispy Filets, and a range of fries, drinks, sides, and homemade sauces. 

Ready-Burger-To-Launch-World’s-First-99p-Vegan-Burger-In-January
Image Source: Ready Burger

Ready Burger uses high-quality plant proteins in its unique versions of the world’s favorite fast food. In addition, the team strives to make all of their products to the highest standards with a focus on sustainability.

Miller and Clark are obsessed with ensuring their burgers live up to the expectations of their customers. While both co-founders live primarily plant-based lifestyles, they do taste-test the burgers of their rivals to tailor their products and ensure everything matches as closely as possible what meat-eaters, in particular, have come to expect. 

Ready Burger is in the early stages of planning a franchise strategy, enabling operators to run their own business under the brand, and new menu items are under development. 

Ready-Burger-To-Launch-World’s-First-99p-Vegan-Burger-In-January
Image Source: Ready Burger

Share with friends:

Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Share on telegram
Share on reddit
Share on whatsapp
Share on email

Leave a Reply

Your email address will not be published. Required fields are marked *

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Vegan Spider Silk Might Replace Plastic
A New Study Links Meat And Dairy With 12% Increased Breast Cancer Risk
Joaquin Phoenix Shares Emotional Story Of Rescuing Cows From A “factory Of Death”
What’s The Difference Between Vegan And Plant-Based?
5 vegetables that are cheaper growing than buying
YOU MIGHT ALSO LIKE
Harrods, Volkswagen, Among The Businesses Partaking In Veganuary
Veganuary 2022 is kicking off. And this year, some major businesses are partaking. The 31-day...
GOT Star Maisie Williams Launched Apple Leather Handbags
English actress Maisie Williams recently joined forces with high-end fashion brand Coperni...
Ben & Jerry’s Releases Its 20th Vegan Flavor. Somebody Said Bananas?
Ice cream company Ben & Jerry’s started in 2022  and they are going bananas. Not one,...
Vegan Athlete Novak Djokovic Avoids Deportation Following Covid Controversy
An Australian magistrate has freed Novak Djokovic from detention in Australia after the vegan...
Germany’s Commitments For 2022: Animal Welfare Labels On Meat And Plant-Based Push
This 2022 is the new German government’s first in power, and with its arrival a lot of animal...
Subway To Release Vegan Chicken Sub For Veganuary
International sandwich chain Subway will be adding a new vegan chicken product to its menu...