Pamela Anderson recycles apples

The collection features apple leather (Photos: The Pamela Anderson Foundation)

The collection features apple leather (Photos: The Foundation)

Pamela Anderson, a celebrity and animal rights activist, has collaborated with Ashoka Paris to produce a new range of cruelty-free handbags made from apple skin leather.

Following a successful collaboration with the Parisian fashion house in 2020, the Baywatch star has teamed up with Ashoka Paris once again to develop a new shopping bag line in red, black, terracotta, and nude shades.

Use of apples that would otherwise be thrown away.

Four bags from the PETA-approved Pamela Shopping Collection are created from apple skin leather, a new biodegradable material derived from Italian apple waste.

Apple is manufactured from leftover apple cores and skins from the food industry.

The discarded fruit scraps are collected, juiced, and dried naturally into a fine powder. After that, the fine powder is mixed with a resin-like ingredient and dried, yielding a flexible -like sheet.

The interior liners of each bag feature Pamela’s stylized lips and her motivating activist phrase “RESIST!” and are constructed from recycled plastic bottles, much like the rest of their collection’s liners.

Luxury woman handbag

Animal rights activism

has been a long-time supporter of PETA and an outspoken animal rights activist.

“The relationship between Pamela Anderson, PETA Award 2018 Personality of the Year, and Ashoka Paris, PETA Award 2018 Best Bag was a perfect match,” Ashoka Paris said on their website. It’s an honor and a fantastic pleasure to work on this Vegan bag project with Pamela Anderson, a global star and passionate campaigner.”

As part of the partnership, Ashoka Paris will contribute a share of purchases to the Foundation, a non-profit organization dedicated to supporting and protecting human rights, animals, and the environment for the last 25 years.

If you want to get your hands on a bag, Ashoka Paris and Pamila Anderson are teaming up with PETA UK to host a promotion where one fortunate fan will receive an uber-chic bag in the color of their choosing.

The Fashion Industry’s Future

An increasing number of manufacturers are rejecting animal skin in favor of substitutes, such as apple leather, which is predicted to be the future of fashion.

The animal welfare and environmental problems associated with the production of are driving the transition to sustainable and ethical materials.

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