The collection features apple leather (Photos: The pamela anderson Foundation)
Pamela Anderson, a celebrity and animal rights activist, has collaborated with Ashoka Paris to produce a new range of cruelty-free vegan handbags made from apple skin leather.
Following a successful collaboration with the Parisian fashion house in 2020, the Baywatch star has teamed up with Ashoka Paris once again to develop a new vegan shopping bag line in red, black, terracotta, and nude shades.
Use of apples that would otherwise be thrown away.
Four bags from the PETA-approved Pamela Shopping Collection are created from apple skin leather, a new biodegradable material derived from Italian apple waste.
Apple leather is manufactured from leftover apple cores and skins from the food industry.
The discarded fruit scraps are collected, juiced, and dried naturally into a fine powder. After that, the fine powder is mixed with a resin-like ingredient and dried, yielding a flexible leather-like sheet.
The interior liners of each bag feature Pamela's stylized lips and her motivating activist phrase “RESIST!” and are constructed from recycled plastic bottles, much like the rest of their collection's liners.
Animal rights activism
Pamela Anderson has been a long-time supporter of PETA and an outspoken animal rights activist.
“The relationship between Pamela Anderson, PETA Award 2018 Personality of the Year, and Ashoka Paris, PETA Award 2018 Best Vegan Bag was a perfect match,” Ashoka Paris said on their website. It's an honor and a fantastic pleasure to work on this Vegan bag project with Pamela Anderson, a global star and passionate campaigner.”
As part of the partnership, Ashoka Paris will contribute a share of purchases to the Pamela Anderson Foundation, a non-profit organization dedicated to supporting and protecting human rights, animals, and the environment for the last 25 years.
If you want to get your hands on a bag, Ashoka Paris and Pamila Anderson are teaming up with PETA UK to host a promotion where one fortunate fan will receive an uber-chic bag in the color of their choosing.
The Fashion Industry's Future
An increasing number of manufacturers are rejecting animal skin in favor of vegan substitutes, such as apple leather, which is predicted to be the future of fashion.
The animal welfare and environmental problems associated with the production of leather are driving the transition to sustainable and ethical materials.