Nail polish brand Àuda. B launched at luxury department store chain, Nordstrom. This is news because it's the first Black-owned vegan nail polish brand to partner with the department store.
The nail lacquer is also vegan, gluten-free, and PETA-certified. Nordstrom will sell around 20s 17 of Àuda. B's colors starting at $18 each and are specially designed for Nordstrom, with color names such as #Blackgirlmagic, Bad Girls Shut It Down, Front Row, and Rich Boss Lady.
Auda B. will offer also the Jetsetter Nail Polish Top Coat ($20) and Glam Nail Care Kit ($125) which includes five polishes including the top coat, base coat, cuticle oil, and two neutral polish colors.
The products are also available online.
“Our partnership with Nordstrom is a monumental moment for the company. This opportunity allows the multifaceted beauty enthusiast to experience luxury non-toxic nail lacquer with inclusive shade offerings and superior pigments for all skin tones, Nordstrom's values and mission to diversity aligns with our core customer by providing an experience for all customers at every touch point of their beauty experience.”Àuda.B founder and CEO Samara Walker
In 2019, Nordstrom's New York City location opened a vegan nail salon inside the department store and now offers in-store nail salons in Nordstrom locations all across the country. The Base Coat brand offers customers non-toxic products and each shop feature vegan furniture and many amenities.