Made from non-GMO soy, this new Like Chick'n Wings will be sold in a one-pound family pack complete with vegan Buffalo sauce for dipping. The vegan wings are launching at a crucial time when Americans are switching to meatless alternatives and when prices for meat products, and particularly chicken wings are getting more expensive.
At last year's Super Bowl gatherings, Americans consumed approximately 1.4 billion wings. LikeMeat hopes to change that number by launching its plant-based wings at Walmart.
In addition to Walmart, LikeMeat's vegan chicken wings will be available at other retailers which will include Target and Sprouts.
The brand estimates that 10 million of its plant-based chicken wings will be consumed during the Super Bowl watch gathering this season.
This year, Super Bowl gatherings might be more expensive than years prior due to higher prices of animal products. According to research made by Wells Fargo this week, the cost of chicken wings in 2022 is up by 25%, with prices of steak, shrimp, and hamburgers all up by 23 %, 22%, and 17 %, respectively. However, plant-based items such as chips and avocado increased only by 1 % while vegetables such as celery and carrot sticks are the same in price when compared to 2021.
Overall, the pandemic exposed the susceptibility of industrial-scale meat production to supply chain disruptions that lead to wildly fluctuating costs of meat while vegan food prices have remained stable as producing them does not depend on slaughtering animals.
In addition to LikeMeat's new wings, other brands will be releasing plat=based chicken products for the Super Bowl.
LikeMeat at Walmart for $6.48 per 13.5-ounce bag.