It is anticipated that there will be an increase in demand for nutritional yeast as more customers become aware of the health benefits it provides.
According to a new market report published by the research company Fact.MR, the global market for nutritional yeast will reach nearly one billion dollars by the year 2032 as an increasing number of consumers seek out healthy food products and become aware of the nutritional benefits of the vegan ingredient. The nutritional yeast industry is expected to be worth $430 million by the year 2022, according to the present valuation.
Nutritional yeast's positive effects on one's health
Nooch is another name for nutritional yeast, which is an inactive form of yeast that is often produced by fermenting saccharomyces cerevisiae. It is an excellent source of vitamins, minerals, and plant-based proteins, all of which come from the plant. As a result of these health advantages, it has developed into a great food additive that may be utilized to enhance the flavor as well as the nutritional qualities of food products. Because it imparts a characteristic cheesy flavor to recipes, is high in protein, and is frequently fortified with vitamin B12, this ingredient is a vegan pantry staple that is highly regarded by vegans and is a vegan pantry staple. The fact that nooch is free of fat and gluten and contains very few calories in addition to not containing any sugar has helped it acquire popularity in the culinary sector.
Nutritional yeast is available in both fortified and unfortified forms, and numerous studies have suggested that it may provide several potential health benefits, ranging from a reduction in cholesterol levels to protect against cellular damage. The demand for the product will increase as a result of this understanding, as well as the rising incidence of a variety of ailments and the growing emphasis on maintaining a healthy lifestyle.
According to a survey by Fact.MR, during the next ten years, the expansion of the nutritional yeast market is predicted to be fueled by an increasing consumer preference for plant-based foods, as well as expanding awareness about the health benefits of nutritional yeast. The shifting inclination of consumers toward organic food products is one factor that is driving an increase in demand for organic nutritional yeast in particular. According to the analysis of the market, the segment of organic nutritional yeast would have a significant increase throughout the time of forecasting. In addition, the market research report says that the launch of new products with novel flavors will contribute significantly to the growth of the market for nutritional yeast in the years to come.
Nutritional yeast is very popular throughout Europe.
Europe will maintain its position as the dominant regional player in the global market for nutritional yeast, accounting for 35 percent of the market share in 2022. In Europe, rising consumer interest in vegan and plant-based diets, high levels of health awareness among European people, and expanding consumption of bakery and confectionery products are all factors that are driving demand for nutritional yeast. In addition, the nutritional yeast market size in Europe reached $150 million in 2022. This was due to the increasing use of nutritional yeast in food and beverages, as well as in dietary supplements, bakery, and confectionery products.
In contrast, North America currently accounts for a share of 24.5 percent of the global market for nutritional yeast, and China's market for nutritional yeast reached a valuation of $35.1 million in 2022. Both of these markets are for nutritional yeast.
Manufacturers of nutritional yeast who are at the forefront of their industry are continually working to diversify their product lines by releasing new varieties of nutritional yeast that come in a variety of flavors. At the beginning of this year, the nutritional yeast brand Bragg introduced new flavored nutritional yeast spices to the market in the United States.
Roasted Garlic and Smoky BBQ are the two flavors that you can choose from when purchasing Bragg's Flavored Nutritional Yeast Seasonings. The utilization of nutritional yeast as a multipurpose plant-based spice is expanded with the introduction of the new seasonings. Each portion of nutritional yeast contains five grams of complete protein in addition to vitamins B6 and B12.
“Nutritional Yeast, more affectionately known as ‘nooch,' is one of the few sources of full protein for individuals on a plant-based or vegan diet,” Linda Boardman, the CEO of Bragg, said in a statement. “Nooch” is a nickname for nutritional yeast. “As we work to refine the methods by which we provide a daily dosage of wellness to our customers, we noticed an opportunity to improve and broaden the scope of our most popular product, Nutritional Yeast. The Roasted Garlic and Smoky BBQ Nutritional Yeast Seasonings that we offer are delightful new options that increase the taste and nutrition of meals and snacks while also supplying important nutrients.
Ecoideas, a company that specializes in the production of health products, made an announcement in June 2021 regarding the expansion of its Nutritional Yeast product line. The new products that were added to the line included Organic Nutritional Yeasts, Nutritional Yeast with B12, and Nutritional Yeast with B12 and D2.
A report published in 2018 by Fact.MR also mentioned the anticipated increase in the popularity of nutritional yeast. The report stated that at the time, 17 percent of the population in the United States between the ages of 15 and 70 was consuming plant-based products such as nutritional yeast. The report went on to explain that the growth in the industry is being driven by a boom in veganism across multiple demographics. According to the findings of a recent study, “with the increasing taste for vegan food across the globe, it is projected that the demand for, and consumption of, nutritional yeast will dramatically expand in the years to come.”