Heinz is well known worldwide for its tasty ketchup and baked beans, but the condiment giant has also been providing baby food for ninety years.
Now, the brand is entering through the big door into the plant-based baby market with the launch of three new products to celebrate the 90th anniversary.
Heinz had previous vegetarian tastes, but the new vegan options consist of Saucy Pasta Stars with Beans & Carrot, Potato Bake with Green Beans & Sweet Garden Peas, and Risotto with Chickpeas & Pumpkin.
Each combination is free from added sugar or salt and counts as one of your baby’s five a day, so parents can be sure that their babies will get the very best natural ingredients.
“We are so excited to be launching this new range for little ones, made with their budding taste buds and parents’ needs in mind. At Heinz for Baby we have 90 years of experience when it comes to making baby food, and we know how important it is for parents to make sure their little ones get just the right balance of tasty and unique texture and flavour food. So we can’t wait to see what babies, toddlers and their parents think!”Georgina Fotopoulou, Heinz for Baby Senior Brand Manager
The Vegan Heinz for the Baby range will be on supermarket shelves from June, with an estimated price of USD 1.5, really affordable.