Climate activist Greta Thunberg at just 18 years old grasped for the first time the cover of Vogue Scandinavia.
She made an exclusive interview, representing the ‘voice of a generation’ discusses what drives her. Ironically she said she deplores the fast fashion industry.
On the cover, Thunberg was pictured under a tree with a horse, in an image shot by Swedish conservationists photographer Alexandrov Klum.
The debut issue is centered on visions for a sustainable future. In the accompanying cover interview, Thunberg focussed on how the fast fashion industry is partially responsible for accelerating climate change.
The fashion industry is a huge contributor to the climate-and ecological emergency, not to mention its impact on the countless workers and communities who are being exploited around the world in order for some to enjoy fast fashion that many treat as disposables
Thunberg also explained her sustainable habits. The last time she bought something new was more than three years ago and she likes to borrow items of clothing from her friends and people she knows.
Though Thunberg usually focuses on animal agriculture and its impact on the planet, in this interview, she called for a ‘system change’ as the world is ‘shaped’ today.
Recently Thunmberg released a film on Biodiversity Day outlining the importance of humans protecting nature.
During the short, she said: “Because of the way we farm and treat nature, cutting down forests and destroying habitats, we are creating the perfect conditions for disease to spill over from one animal to another. And, to us. The next pandemic could be much much worse.”
Regarding people who criticize her, she said: “One second I’m controlled by my parents, I can’t think for myself. The next second I’m an evil manipulative little child.”
Thunberg called on global leaders to accept responsibility and make all the necessary policy changes has got the teen into trouble before.
Speaking on the launch, Head of Sustainability at Vogue Scandinavia Mariann Jacobsson released a statement. It reads: “Our goal is to give back more than we consume, to become carbon negative throughout our whole value chain.
“We hope to inspire our stakeholders, industry colleagues, and our loyal readers to make small changes for good.
“A small step made by many people creates a movement, and we are proud to be leading this movement in our industry.”