Dicaprio Joins Startup Perfect Day To Fight Climate Change With Animal-free Dairy

Image Credit: Perfect Day

Perfect Day, an technology startup announced a new advisory board with a diverse group of members, that includes actor and environmental activist Leonardo DiCaprio. 

Founded in 2014 Perfect Day is establishing a new food category, dairy, with its innovative technology that removes the cow from the production by relying on microbial fermentation. 

“A full-fledged response to must bring innovation to all aspects of our daily lives—including to the foods we consume,”

“Perfect Day’s forward-looking vision offers a new model for reducing the impact that our diets have on the planet. I’m pleased to be part of their advisory council and work together to support our shared urgent environmental mission.”

DiCaprio

The company manufactures vegan, dairy-identical whey proteins by inserting a cow’s DNA sequence into microflora. The flora then takes the place of a cow and undergoes an acellular (without animal cells) fermentation process producing a big amount of proteins that can be used as a base for “flora-based” products that are indistinguishable from dairy foods such as milk, cheese, and ice cream. 

This equation takes out the animal from the formula, Perfect Day’s process is far more environmentally friendly than traditional dairy production.

Perfect Day’s affirmed that whey generates at least 85 percent and up to 97 percent fewer greenhouse gas emissions than conventional whey production methods. 

In addition to DiCaprio, the founding members of Perfect Day’s new sustainability council include experts across agriculture, health and wellness, food policy, sustainability, and nutrition such as Katharine Kreis (head of global nutrition at the United States Peace Corps); Ann M. Veneman (former US Secretary of Agriculture and UNICEF executive director); and Dariush Mozaffarian (an expert cardiologist). These new members will be responsible for advising the company on its roadmap to comply with the most significant food and environmental issues.

In July 2019, Perfect Day released a 1,000-pint, limited-batch of which with a price tag of $20+ per pint and it sold out within 24 hours. 

Perfect Day’s whey is now used by a few companies that include Smitten Ice Cream shop, Swedish-style ice cream brand N!CK’S, and Graeter’s Ice Cream—America’s oldest family-run craft ice cream maker founded in 1870 which launched its first line, with the help of Perfect Day, last year. 

Perfect Day is also working on new developments in the cheese space.

“We began Perfect Day with a mission to create a kinder, greener tomorrow. Our mission is urgent, and the direction of this group will help us maximize our impact,”

“Leonardo DiCaprio and our other Council members share our passion and hunger to combat the climate crisis and foster a global food system that prioritizes nutrition equity. Together, we’ll work to bring more nutritious, scalable, and sustainable options to people around the world.”

Mr. Pandya, Perfect Day CEO

Share with friends:

Leave a Reply

Your email address will not be published. Required fields are marked *

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Cruelty-Free Certifications – A Bunny Guide.
A new study shows plant-based meat is healthier than animal meat in terms of both health and environmental impact.
Sia Invests In Cultured Pet Food To Help Build A World Free of Cruelty For Animals
Ben & Jerry’s Launched Vegan Flavor: Dairy-free Karamel Sutra
Old Navy New Sugarcane Sandals
YOU MIGHT ALSO LIKE
Vegan Pumpkin Cream Pasta
Two simple steps are required to prepare a warm, comfortable, and entirely plant-based lunch....
Here Is Everything You Need to Know About Jackfruit Meat
Meat made from jackfruit. Could it possibly be a fruit? Get eight mouthwatering recipes and...
Sweet Potato Thai Noodles
This midweek sweet potato noodle recipe is as simple as it gets for plant-forward eating. Thai...
Is the Creation of "Hybrid Meat" Necessary to Gain the Acceptance of Consumers Toward Cultivated Animal Products?
It is uncertain that satisfying consumers’ cravings for slaughter-free protein will require...
Is Milk Bad For Our Health?
Growing up in the 1990s and 2000s, it was impossible to turn on the television or open a magazine...
Corned Jackfruit Reubens with Swiss Cheese
Ingredients:  For the pickling spice mix: 2 Crushed Dried Bay Leaves 2 tablespoons Whole Mustard...