By 2031, the menu at Burger King UK locations could be 50 percent plant-based said Burger King UK CEO Alasdair Murdoch explained that the addition of plant-based items on the chain’s menu will slowly displace meat made options within the next decade, resulting in a Burger King menu with 50 percent fewer animal products.
Last January, Burger King UK launched the Rebel Whopper, which is a burger made with a plant-based patty containing egg-based mayonnaise. Though the Rebel Whopper was removed from the chain’s menu during the pandemic, Burger King will be relaunching its Rebel Whopper soon as a fully vegan option. Besides, the chain will also add a plant-based version of its Chicken Royale burger and meatless nuggets.
In other geos, Burger King continues to make small incursions in the plant-based direction following the 2019 launch of the Impossible Whopper at 7,000 locations in the United States. Since then, the international chain has launched a variety of plant-based burgers worldwide. Most recently, Burger King partnered with the Dutch brand The Vegetarian Butcher (which was acquired by Unilever in 2019) to add its plant-based products to its menu in 25 countries in Europe, the Middle East, and Africa. Thus far, the partnership has resulted in the launch of the Whopper Vegetal in Mexico, the Plant-Based Whopper in China, and vegan chicken nuggets in Germany, with more to come. In other markets such as South Korea and Japan, Burger King is working with Australian brand v2Food to add plant-based burgers to its menu.