Next week, Burger King will become the first fast-food restaurant chain to offer “Impossible Foods” vegan nuggets. The nuggets will be available in an eight-piece order with a choice of dipping sauce at selected Burger King locations in Des Moines, IA, Boston, MA, and Miami, FL.
This new menu item will be a limited-time launch to test the plant-based item with consumers.
The Impossible Chicken Nuggets are crafted from a base of soy and sunflower oil and features a crispy breadcrumb coating with a juicy soft and moist interior. Burger King confirmed that the plant-based nuggets will be cooked in the same oil as meat and cheese products.
“This isn’t the first time we’ve teamed up with Impossible to make waves in the industry. In 2019, we became the first quick-service restaurant to serve the award-winning, plant-based Impossible patty and offer the iconic Impossible Whopper,”
“So, it’s only fitting we’re the first global QSR to test the Impossible Nuggets. We’re excited to hear what our guests in the test markets think of this latest innovation.”Ellie Doty, Burger King North America’s Chief Marketing Officer.
Burger King goes meatless
Burger King first partnered already partnered with Impossible Foods back in 2019 to offer the Impossible Whopper. After that successful test launch, the burger expanded to more than 7,000 Burger King locations across the United States. This delicious sandwich is made with a plant-based Impossible Burger patty and can be ordered vegan by canceling the mayonnaise.
Last year, Burger King also tested the brand’s Impossible Sausage on the Impossible Croissant making it the first chain to add the plant-based Impossible Sausage to a breakfast sandwich.
The vegan nuggets were launched to compete with Beyond Meat’s Beyond Chicken Tenders, which was launched in more than 400 restaurants back in July.