burger king is continuing to broaden its selection of meatless alternatives by introducing new plant-based chicken sandwiches and nuggets in Chile. These items were developed in collaboration with the food technology startup NotCo and can be found on the chain's menus there.
The international fast food business burger King has recently begun serving a chicken substitute made from plants at its restaurants in Chile. The chain now offers two sandwiches called the King Vegetal and the King Italiano Vegetal, both of which are produced with vegan chicken and were created in conjunction with a Chilean company called TheNotCompany (“NotCo”). As a result of the cooperation, the chain's locations in Chile now stock nuggets made from plant-based alternatives to chicken.
With the use of technology, NotCo is on a quest to alter how people eat all across the world. Giuseppe is an artificial intelligence-powered discovery platform that draws from a database of 300,000 plant ingredients to accurately recreate animal foods from plants on a molecular level. The company creates its products, which include meat and milk analogs, with the assistance of Giuseppe. Among these products are alternatives to meat and milk.
This plant-based chicken line is an expansion of NotCo's previous cooperation with Burger King in the region, which resulted in the introduction of a plant-based whopper to the menu in the year 2020. “We are proud to launch this new line that tastes like chicken, but is made from plants and delivers a new flavor to our customers,” Lucy Garrido, Head of Communications at Burger King Chile, said in a statement. “This new line tastes like chicken, but it is made from plants and delivers a new flavor to our customers.” “We want to go even further, and customers who come to Burger King are aware that they have additional options to pick from,”
The introduction of the King Vegetal at Burger King stores in Argentina took place in April, and now the chain is doing the same thing in Chile.
Burger King is betting on vegan fast food
With the introduction of the Impossible Whopper in 2019, Burger King was one of the pioneering fast-food restaurants to provide a plant-based beef alternative as a menu choice. The international chain restaurant continues to innovate its menu in regionally specific ways all around the world.
Outside of the United States, Burger King has a partnership with The Vegetarian Butcher, which supplies its plant-based meat choices. These offerings cover a wide range and include things like vegan chicken nuggets, plant-based Whoppers, and even more. Burger King has recently transformed its flagship London location into a vegan paradise by offering 25 plant-based options. These options include vegan bacon double cheeseburgers, chili cheese bites, and the restaurant's popular Plant-Based Whopper. Burger King's goal in the United Kingdom is to have 50 percent of its menu consist of plant-based items by the year 2030. Burger King has considered the possibility of opening meat-free restaurants in different parts of the world; most recently, it converted two of its locations in Switzerland to provide 14 meatless alternatives for ten days in June.
In its home country of the United States, Burger King has recently expanded its cooperation with Impossible Foods by adding two new menu items: the Impossible King and the Southwest Bacon Impossible Whopper. Both of these items are plant-based alternatives to traditional meat products. The use of Impossible Foods' patties in place of beef indicates that Burger King is prepared to integrate plant-based meat into its core menu in new ways. While neither of the new options is entirely plant-based (as they include toppings like pork bacon and dairy cheese), the use of plant-based meat is a step in the right direction.
According, to Dan Greene, Senior Vice President of Sales at Impossible Foods, said, “We've been overwhelmed by the response to the Impossible Whopper, and we knew Burger King customers would be hungry for even more Impossible options to pick from.” We could not have found a finer partner than Burger King, and we are eager to work closely with them to serve more plant-based patties. “We could not have found a better partner than Burger King.”
NotCo's is revolutionizing the food market with AI
NotCo, for its part, is also one of the companies that are revolutionizing the fast-food business. As part of its ambition to revolutionize the food system with the use of artificial intelligence, NotCo is currently working to cultivate several significant business collaborations, including its most recent menu extension with Burger King.
NotCo made the announcement of its relationship with Starbucks in Chile a year ago. As a result of this partnership, several NotCo's “not” goods, such as vegetarian beef sandwiches prepared with NotMayo and NotMeat, are now available for purchase at 130 stores across the country. In May, Starbucks increased its commitment to its cooperation with NotCo by making the latter's plant-based milk available at all of its Colombian outlets.
The plant-based meats produced by NotCo can also be found on the menus of various locations of the multinational chain Papa John's, including those in Chile and Peru. Customers can sample the Vegan Royal there, which is comprised of the firm's NotMeat and vegan cheese produced by a company based in the United States called Follow Your Heart.
NotMilk made its debut in the retail market in the United States in 2020 through a partnership with Whole Foods Market. The Chilean firm is also in the process of expanding its operations to the United States. In May, Shake Shack made the announcement that it will be collaborating with NotCo to develop its first plant-based milkshakes and custards. This news came from the food service sector. Customers will get the opportunity to sample the dairy-free innovations at ten different Shake Shack locations in New York and South Florida during the entire summer, with the possibility of a bigger rollout based on the results of this test.
Maximiliano Silva, the Country Manager of NotCo Chile, was quoted as saying in a release that “We want to reach all corners of the planet.” We are now experiencing a challenging period in terms of the environment, but we are confident that with the formation of these alliances, we will be able to make a change that will have an effect on the entire globe.