70 Vegan trademarks registered in 2020, a booming sector

Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Share on telegram
Share on reddit
Share on whatsapp
Share on email
70 Vegan trademarks registered in 2020, a booming sector

Seventy new trademarks were filed in 2020, showing that the vegan trend has no sign of fading, with over 250 vegan trademarks registered in the food and drink sector in the last five years, according to EMW LAW, an international TM and Registrations firm.

The number of trademark applications in 2020 is the 2nd highest on record behind the highest of all time back in 2019 (with 92 registrations according to the Intellectual Property Office) as the popularity of diets continues to grow.

food and drink are continuing to develop into a major market for food manufacturers. European retail sales of faux meat and dairy alternatives have grown by  10 % in the last decade. According to Deloitte, the alternative market is set to grow from €1.5BN in 2018 to €2.4BN by 2025 in Europe, with the UK being the largest market.

The rise in demand for products has made vegan food manufacturers attractive investment targets in recent years. This trend has continued in the last year when French food conglomerate Danone acquired US vegan brand Follow Your Heart, best known for its egg-free mayonnaise ‘Vegenaise’ back in January 2021.

“With greater consumer concern over food sustainability, products have exploded in popularity in the last decade. Those issues driving increased adoption of vegan diets are only going to become more pressing in the future. This trend still has a long way to run and will inevitably be influenced further by changes in our lifestyle as a result of the Covid-19 pandemic,

Companies are seeing greater value in products and are spending more on their development as well as protection for them.

Now, large players are spending money on developing new, alternatives to animal products as the market continues to move in that direction. This means they are also having to invest more in protecting that valuable intellectual property through trademarks and patents.”

Daisy Divoka, Senior Associate at EMW

Share with friends:

Share on facebook
Share on twitter
Share on pinterest
Share on linkedin
Share on telegram
Share on reddit
Share on whatsapp
Share on email

Leave a Reply

Your email address will not be published. Required fields are marked *

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Greta Thunberg Talks Sustainability In Debut Vogue Scandinavia Cover Issue
Animal Testing For Cosmetics Might Be Returning To The UK
Baked Pumpkin Falafel With Herbs and Hummus & Roasted Carrots
Annual Global Subsidies For Farmers Are Harmful To Nature
Tempeh or Tofu: Which Is Healthier for You?
YOU MIGHT ALSO LIKE
Fish From The Desert?. Israeli Start-Up To Launch World’s First’ Vegan Salmon Fillet
The once small niche vegan and vegetarian food scene are now filled with options. Today, consumers...
New Vegan Magnum With Hazelnut Flavor And Mini Snack Bars
Ice cream brand Magnum is expanding its dairy-free ice line with two exciting new options....
Ben & Jerry’s Releases Its 20th Vegan Flavor. Somebody Said Bananas?
Ice cream company Ben & Jerry’s started in 2022  and they are going bananas. Not one,...
Germany’s Commitments For 2022: Animal Welfare Labels On Meat And Plant-Based Push
This 2022 is the new German government’s first in power, and with its arrival a lot of animal...
Vegan Athlete Novak Djokovic Avoids Deportation Following Covid Controversy
An Australian magistrate has freed Novak Djokovic from detention in Australia after the vegan...
Baked Pumpkin Falafel With Herbs and Hummus & Roasted Carrots
This refreshing middle eastern dish is a refreshing specialty for lunch or dinner. Pumpkin...